Design first. Manage second.

I am a seasoned designer and leader at Forma, where I envision and lead digital experiences that empower communities with flexibility and choice in the employee benefits space. With over 10 years of experience in product design, I specialize in leading strategy, discovery and research to grow an enterprise-focused customer base.

My work is driven by a deep curiosity and a cultural influence from my international background. I explore emerging opportunities, create holistic design solutions, and turn findings into insights throughout the entire product cycle.

I also contribute to the UX Collective, mentor aspiring UX professionals, and educate others about design culture.

This is a headshot of Shan Shen.

Previous work experiences and achievements

6 companies
Focusing on innovation across all scales, from unicorn start-ups to public companies
1 million users
Elevating the standard for people to engage with digital experiences globally
162 k reads
A public speaker for design events like Rosenfeld Media conferences, and a writer for publications such as "UX Collective"
1 patent
Selecting and managing devices to use for video conferencing (WO2019005688); Issued Mar 1, 2019

I'm focusing on being a key voice in design, taking part in public talks and podcasts.

UX Leadership by Design Podcast (Fuzzy Math)
Guest Speaker
2024
Design in Product Conference (Rosenfeld Media)
Speaker
2023

Through the years I've worked for some awesome companies and also learned a lot of things.

Forma
Product Design Lead
2024 - 2025
Custom Ink
Principal UX Designer
2022 - 2024
Lyft
Product Designer
2021 - 2022
Wish
Product Designer
2018 - 2021
BlueJeans by Verizon
UX Designer
2016 - 2018