I lead design teams to create unique experiences for both customers and businesses.
I am a principal UX designer at Custom Ink, where I envision and lead digital experiences that empower communities, human connections, and lifelong relationships with inclusive products. With over 7 years of experience in tech and 5 years in academia, I specialize in e-commerce and retail domains, especially for high-value customers in the tech sector and small and medium business owners.
My work is driven by a deep curiosity and a cultural influence from my international background. I explore emerging opportunities, create holistic design solutions, and conduct user research throughout the entire product cycle.
I also contribute to the UX Collective, mentor aspiring UX professionals, and educate others about design culture. I am passionate about creating products that make a positive impact on people and society.
My design process emphasizes research, iteration, and collaboration. I make it a priority to involve customers in every phase of the design, as well as include cross-functional partners to ensure consistent value delivery for both customers and the business.
I utilize mixed method research to promote project discovery and cultivate a research culture in organizations. One method I employ is converting customer interviews into live stream events. With my experience in video conferencing design, this process comes naturally to me.
I value making design decisions based on data.
I am currently learning about Google Analytics, Fullstory, and Optimizely to approach product opportunities, evaluate A/B test results, and monitor behavioral trends from a data analytics perspective.
I am a hybrid designer who leads both product design and design system design.
It's an exciting space where creativity and system thinking come together. Currently, I am focusing on utilizing variables and tokens to scale the design system team.
I facilitate design critiques, conduct evaluative research studies, and organize design reviews with stakeholders to gain strategic buy-ins. Although the product development world moves at a rapid and reactive pace, I test design concepts for every product I design and build.
Previous work experiences and achievements
I'm focusing on being a key voice in design, taking part in public talks and podcasts.
Through the years I've worked for some awesome companies and also learned a lot of things
Want to hire me for your next project?
Just send me a message. Every collaboration begins with an introduction to connect different minds.
